Built in 1905. Reimagined in 2025.
From the moment we stepped through the doors at 22 Bellefair Avenue, we knew this home had something special. The ivy-covered exterior, the original charm, the unbeatable location—everything was there. It just needed the right touch to bring it back to life.
A Strategic Transformation with Purpose
We didn’t want to erase the home’s character. We wanted to celebrate it.
Instead of modernizing for the sake of it, we leaned into its historic soul. The result? A transformation that honoured the past while making space for a new family’s future.
We colour-drenched the foyer and living room in Selvedge by Farrow & Ball, creating a bold, inviting entryway that set the tone from the moment you stepped inside.
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The dark herringbone tile from the front steps was extended through the entry and kitchen—subtle, but powerful. A thread of cohesion that tied it all together.
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Lighting was curated with intention, including a show-stopping dining room fixture that turned heads from the sidewalk (and looked even better lit up at night).
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We refreshed the children’s rooms with thoughtful design choices and layered in warmth through updated landscaping.
Then came the magic of staging—every piece chosen to help buyers imagine their next chapter here.
Want to see the full transformation? Explore the listing website for 22 Bellefair Avenue for photos, floor plans, and more.
A Backyard Made for Living
Outside, the transformation continued. The yard became a private oasis in the heart of the city. With a hot-and-cold swim spa, built-in firepit, and the peaceful backdrop of a church as the rear neighbour, it offered the kind of outdoor living space that’s rarely found this close to Queen Street East.
Our Strategy Behind the Sale
Before the listing even hit MLS, we got to work behind the scenes.
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We targeted the right buyers through exclusive previews, leveraging our local network and in-house buyer database.
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A full-page ad in the Beach Metro, newsletter distribution to 20,000+ East End homes, and a feature in the Globe and Mail expanded our reach.
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Over 1,000 Just Listed postcards hit the neighbourhood.
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And our Thursday night open house? It included oysters shucked by 10-time Canadian champion Eamon Clark. Yes, really.
By the time the weekend rolled around, buyers were ready—and they acted fast.
Why This Home Stood Out
This wasn’t just another listing in The Beaches.
It was a full-circle moment. Years ago, we had helped a wonderful family purchase this home. Now, as their chapter came to a close, they trusted us to guide the next one. We knew what made the home special because we’d known it for years.
The result? A standout sale in a shifting market, with serious buyers and a family who fell in love the second they walked in the door.
Thinking of Selling in The Beaches? Let’s Talk.
If your home has great bones but needs a bit of vision—we’ve got you.
From design direction and renovations to marketing and negotiation, we manage the entire process from start to sold. And we don’t just list your home. We position it.
📍 Explore our transformations at JennyandShane.ca
📥 Planning a sale in The Beaches or East Toronto? Start here: EastToSellerGuide.com
