When our client's sons first reached out to us, they had a problem. Their mothers home, A semi-detached on Carlaw, facing the beautiful Withrow Park, had been on the market for 92 days without any offers. Their mom had lived there for over 40 years, but as maintaining the home became more difficult, she asked her sons to help her downsize. They all wanted her to have a home that would be easier to manage and improve her quality of life. We had recently sold their neighbours house that backed onto the park on Bain, and they wanted to chat about how we could deliver a similar result for them.
Creating a Space That Resonates
We knew that this home had history, but it needed some updates to help future buyers see its potential. We put together a personalized staging plan, curating furniture and fixtures to highlight its charm and create an emotional connection with potential buyers. Our goal wasn't to change the soul of the house, but to present it as the best version of itself and keep what was truly special about the home.
Thoughtful Marketing and Open Houses
To give this home the attention it deserved, we used a targeted marketing plan. We launched a print campaign focused on local Riverdale buyers, got the word out to our network of agents, and ran a social media campaign with Reels and sponsored posts that reached a wider audience. We also hosted 15 hours of open houses over three days, giving buyers plenty of time to explore and connect with the space.
Finding the Right Buyer
One of the open house visitors, a neighbour from Pape Avenue, had always dreamed of living across from Withrow Park. In fact, they had walked by the house almost every day. After seeing the home in person, they knew it was the perfect fit. In just 7 days, we received 7 offers and the home sold for 127% of the asking price.
A Meaningful Transition
This sale wasn’t just about numbers—it was about helping a family move forward. The homeowner was able to downsize with the support of her sons, and the new owner found their dream home across from the park right in their own neighbourhood.
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