In the fall of 2022, we were approached by long-time clients looking to sell their home on Kingswood in the Beaches. They were eager to make a move back to BC, where they had their eyes on their dream home on the island. With interest rates spiking and the fall market showing the lowest median sales price in the Beaches since early 2020, selling at top dollar wasn’t going to be easy.
But our clients trusted us to craft a winning plan that would help them achieve their goals, and we did just that.
The Challenge
On the back of five consecutive interest rate hikes by the Bank of Canada, including a dramatic 1% jump in July—the largest in over 20 years—the market was shifting rapidly. Buyers were more cautious, and for the first time in a decade, the Beach entered a balanced market. This meant homes were taking longer to sell, and achieving the right price would require a precise strategy.
Our Strategy
After setting a list price of $3,288,000 We knew we needed to make the home stand out, so we laid out a comprehensive marketing plan, including:
- Strategic Updates: Design, painting, and new light fixtures to refresh the space.
- Curated Staging: Every piece was selected to showcase the home’s character and appeal to the right buyer.
- Targeted Agent Outreach: With over 1,500 local agents in our exclusive group, we spread the word well before the home hit the market.
Part of our plan included a feature as Toronto Life’s “Home of the Week” to attract attention. But as it turned out, we didn’t need to go that far.
The Outcome
While our stagers were putting the final touches on the home, we had already lined up a private showing for a potential buyer through our network. Our team was actually leaving the house as the buyers arrived! They fell in love with the home immediately.
After initially offering below asking, we strategically negotiated over the next day to protect our listing price. The home sold for 100% of asking before it was even listed on MLS—and a day before the Toronto Life feature went live!
Our clients were thrilled to be able to act quickly and secure their dream home in BC, making a smooth transition to their next chapter.
If You’re Thinking of Selling…
In a shifting market, strategy matters more than ever. Contact us to see how our tailored approach can help you achieve your real estate goals—no matter the market conditions.
